Increase productivity: 7 proven methods for entrepreneurs
June 1, 2025
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14 min read
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Marketingzeker
From 60-hour work weeks to 40 hours with better results: discover how successful Dutch entrepreneurs transform their productivity.
Do you also work 60+ hours per week while actually wanting to work less? You're not alone. Many entrepreneurs think that more hours automatically deliver better results. But what if I told you that the most successful Dutch entrepreneurs actually work fewer hours AND achieve more? It's not about working harder, but working smarter.
The true story of productivity improvement
Last year I visited a marketing agency in Utrecht where the owner worked 70 hours per week and was still falling behind on projects. Six months later, he works 45 hours per week and has increased his revenue by 40%. His secret? He systematically implemented proven productivity methods that I share below.
This transformation is no exception. That's why our [business consultancy services](/diensten/business-consultancy) help entrepreneurs optimize their work weeks without revenue loss.
Why traditional productivity tips fail
Most productivity advice focuses on tools and techniques, but misses the most important thing: strategic focus. An accounting firm in Breda tried all popular productivity apps but saw no improvement. The problem? They were working efficiently on the wrong things.
That's why we start with fundamental principles before looking at tools. Productivity is about making conscious choices about where your energy goes.
Method 1: Apply the 80/20 rule to your business
The Pareto principle states that 80% of your results come from 20% of your activities. A web designer from Eindhoven discovered that only 3 of his 15 services generated 75% of his profit. By focusing on these, he doubled his income while working less.
Practical implementation of 80/20:
Analyze your activities from the past month and categorize them by impact. Which 20% of your tasks deliver 80% of your results? Eliminate or delegate low-impact activities. Focus your best hours on high-impact work.
A restaurant owner in Amsterdam stopped managing sociale media (time: 10 hours/week, impact: minimal) and hired a specialist. He invested that time in developing a new menu that increased revenue by 25%.
Method 2: Implement time blocking and deep work
Interrupted work costs exponentially more energy than focused work. An IT consultant from Rotterdam blocks every morning from 8-11 AM for his most complex projects. Important: no emails, no phone, no meetings. This way he completes in 3 hours what previously took 6 hours.
Effective time blocking strategy:
Plan your most important work for your productive hours (usually mornings). Group similar tasks together. Use your biological rhythm - plan creative work during energy peaks, administration during energy dips.
A graphic designer from The Hague plans all client calls on Tuesday and Thursday, allowing him to fully focus on creative work on Monday, Wednesday, and Friday. Result: delivering projects 50% faster.
Method 3: Delegate and automate
Many entrepreneurs hold onto tasks that others can do better for too long. An accounting firm in Tilburg automated their invoicing process and delegated bookkeeping to junior staff. This allowed the owner to focus 15 hours per week on acquisition instead of administration.
Smart delegation and automation:
Make a list of all tasks you do weekly. Which can be automated? Which can someone else do for less money than your hourly rate? Invest in tools and people who take over routine work.
Tools that save Dutch entrepreneurs time: Zapier for automation, Calendly for appointment scheduling, Asana for project management. But important: choose tools that fit your workflow, not the other way around.
Method 4: The power of systematic no-saying
Every yes to a project is a no to something else. A marketing consultant from 's-Hertogenbosch increased his hourly rate by 40% and refused projects below his standard. Paradoxical result: more requests and higher profit margins.
Strategic no-saying:
Develop criteria for which projects you accept. What's your minimum profit margin? What type of clients fit your expertise? Communicate your value clearly so clients understand why you charge premium rates.
A webshop owner stopped selling low-margin products and focused on premium items. Fewer sales, but 60% more profit per order. Time freed up was invested in customer service and new product innovation.
Method 5: Energy management over time management
Time is limited, but energy is manageable. A personal trainer from Groningen schedules physically intensive sessions in the morning and administration in the afternoon. By matching his energy to tasks, he works more effectively without working longer.
Optimize your energy instead of your time:
Track when you have the most mental energy. Plan your most difficult tasks during these moments. Take conscious breaks - 15 minutes of walking can yield 2 hours of productivity.
Nutrition, sleep, and movement affect your productivity more than you think. A consultant who stopped skipping lunch and started exercising completed projects 30% faster because he was more concentrated.
Method 6: Technology as productivity multiplier
The right tools can exponentially increase your productivity. A small consultancy implemented CRM software and saw their follow-up effectiveness increase by 200%. But watch out: tools are only as effective as the processes behind them.
Productivity tools that actually work:
CRM for client management, project management software for overview, automation tools for repetitive tasks. But invest in training first - the best tool is useless without proper implementation.
A real estate agent from Alkmaar automated his lead nurturing with email sequences. Result: 40% more appointments without extra work. The time he saved was invested in visiting properties and building relationships.
Method 7: Continuous optimization and measurement
Productivity is not a goal but a process. An e-commerce entrepreneur from Nijmegen measures his key metrics weekly: how many hours per sale, conversion percentage, average order value. By constantly measuring and adjusting, he optimized his processes for maximum efficiency.
Measure what matters:
Track your time for a week to see where your energy goes. Set productivity goals that are measurable. Evaluate monthly what works and what doesn't.
A consultant who started measuring his time discovered he spent 30% of his time on "productive procrastination" - useful but not urgent tasks. By becoming aware of these patterns, he dramatically increased his real productivity.
Practical implementation for your business
Don't start with all methods at once. Choose one that resonates most with your situation. Implement it systematically over a month. Measure the results. Then add the next method.
Week 1-2: Start with 80/20 analysis of your activities
Week 3-4: Implement time blocking for your most important work
Month 2: Identify delegation and automation opportunities
Month 3: Refine your no-saying strategy and energy management
Transform your productivity today
Increasing productivity isn't about working more hours, but working smarter. By systematically implementing these proven methods, you can achieve more in less time. This gives you more space for what's really important: growing your business and enjoying your entrepreneurship.
Start today with one method that has the most impact on your situation. Which of your current activities delivers the most value? How can you free up more time for these high-impact tasks? Our [business optimization experts](/diensten/business-consultancy) help entrepreneurs transform their work weeks without revenue loss.
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