While you sleep, these email automation workflows work hard for your business. Proven strategies that increase conversion by 180%.
Imagine this: while you're sleeping, your email marketing is working tirelessly for your business. New customers automatically receive a warm welcome, almost-buyers get strategic reminders about their cart, and existing customers transform into loyal advocates. This isn't a future dream - it's the reality of smart email automation that Dutch businesses are already using today.
Why Email Automation Makes the Difference
A hospitality business in Tilburg recently shared how their revenue increased by 180% after implementing email automation. Their secret? They treat every subscriber as an individual, not as a number in a database. That's why automated workflows are so powerful - they combine personal attention with scalable efficiency.
The Most Profitable Automation WorkflowsWelcome Series: The First Impression That Binds Customers
Within 24 hours of signup, new subscribers receive a series of 5 carefully crafted emails. A consultancy in Eindhoven saw their prospect-to-customer conversion rise from 8% to 34% through their welcome series. Their approach? First show personal story and expertise, then provide valuable tips, share testimonials, and finally make an exclusive offer.
Practical Implementation for Dutch Businesses:
Email 1 arrives within 1 hour: "Welcome [First Name], here's why other Noord-Brabant businesses choose us"
Email 2 after 3 days: Free guide or checklist that immediately adds value
Email 3 after 7 days: Success story from a local business
Email 4 after 14 days: Behind-the-scenes content that builds trust
Email 5 after 21 days: Exclusive discount offer only for new subscribers
Abandoned Cart Recovery: Converting Missed Opportunities
E-commerce businesses leave an average of 70% revenue on the table through abandoned carts. A webshop in Breda recovered 42% of these lost sales through a smart 3-step sequence. Their success formula combines subtle reminders with social proof and urgency, without being pushy.
Proven Timing That Works:
Email 1 after 1 hour: "You're almost done - we'll save your items for a bit longer"
Email 2 after 24 hours: "Other customers also bought..." with product recommendations
Email 3 after 72 hours: "Last chance + 10% discount" for final conversion
Post-Purchase Follow-up: From Customer to Fan
The real profit isn't in the first sale, but in what comes after. A software company in 's-Hertogenbosch increased their klant levensduur waarde by 290% through strategic follow-up emails that help customers succeed with their product.
Their Winning Sequence:
Immediately: Confirmation with clear next steps
After 3 days: Onboarding tutorial "How to get the most from [product]"
After 1 week: "How's it going so far?" with helpdesk link
After 1 month: Review request combined with loyalty offer
After 3 months: Cross-sell email with complementary products
Re-betrokkenheid: Waking Up Sleeping Contacts
An average email list loses 25% of its betrokkenheid annually. A marketing agency in Noord-Brabant developed a re-betrokkenheid campaign that reactivated 60% of inactive subscribers. Their secret lay in acknowledging the situation and offering genuine value.
Dutch Compliance and Best Practices
For Dutch businesses, GDPR compliance is crucial. Always ensure explicit consent, offer easy unsubscribe options, and personalize content based on behavior and preferences. Optimize send times for Dutch habits - Tuesday morning 10:00 AM and Thursday afternoon 2:00 PM often perform best.
Local Personalization That Works:
Reference Dutch holidays and seasons
Mention local events and developments
Use Dutch language nuances and cultural references
Integrate with local payment methods and delivery options
Technical Setup for Maximum ROI
Choose platforms like Mailchimp or Klaviyo for user-friendliness, or HubSpot for advanced functionalities. Essential is segmentation based on behavior, demographics, and purchase history. A/B test subject lines, send times, and content regularly to continuously improve performance.
Measure What Matters:
Open rates (aim for 25%+ for B2B, 20%+ for B2C)
Click-through rates (2-5% is good)
Conversion rates from email (industry dependent)
Revenue per email (the real ROI indicator)
List growth rate (healthy growth without quality loss)
Start Email Automation Today
Email automation has become not a luxury but a necessity for competitive businesses. Start with a simple welcome series, gradually expand to other workflows. The investment usually pays for itself within 3 months through increased conversions and customer satisfaction. Our [email marketing specialists](/diensten/e-mailmarketing) help you develop an automation strategy that fits your business and objectives, so you can transform website visitors into loyal, paying customers.